Plug and Play
Make and Model Recognition
A higher level of vehicle Identification

Camera vendor independent,
plug ‘n play LPR technology
delivering 98%+ recognition rate globally.
Meet ARU.

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About ARU

The Asura Recognition Unit (ARU) is a plug and play application enabling LPR (License Plate Recognition), MMR (Make and Model Recognition) and other video analytics based traffic data collection technology in any new or existing traffic or parking system for various solutions.


Plug & Play


Camera Agnostic


Excellent Accuracy

Experience Asura Recognition Unit (ARU)!

Solutions to discover



We offer applications covering the widest range of implemented parking solutions that require automatic vehicle identification:

  • Access control
  • Parking enforcement
  • Gate-less parking…



Traffic solutions that require LPR, MMR and other video analytics based traffic data collection technologies:

  • ITS
  • Law enforcement
  • Tolling
  • Use cases



Technologies utilized in security management regarding traffic and vehicle identification that we supported:

  • General reporting
  • CCTV
  • VMS
  • Use cases



License Plate Capture Cameras
There is a wide range of security cameras, however most of the models are not suitable for capturing license plates. We have collected the features and a list of suitable model to help your work.

read our latest blog posts

Putting MMR to practice

Asura MMR, the make and model recognition video analytics expansion of ARU is available since early September, so its time to look at some practical uses of this new, exciting technology. Detailed vehicle information for ITS Intelligent Transportation Systems rely on massive amount of data to analyse to make traffic predictions leading ultimately to increased … Read more…

Read More »

Sidenotes to Intertraffic Amsterdam 2018

“We try to solve very complicated problems without letting people know how complicated the problem was.” – John Ive 3 weeks after Intertraffic Amsterdam it is time to review what we achieved on the exhibition – I thought to myself. The numbers are impressive, over 600 leads out of which more than 150 companies are … Read more…

Read More »

LPR and video analytics tips and tricks, case studies and much more. Be sure to check our continously refreshing blog.

Contact Us

0036 70 202 3333
0036 70 202 3333
+36 1 803 4545

Asura Technologies Ltd.
Bartók Béla út 76. 1. em. 2.,
1114. Budapest,

USA Office
Asura Technologies USA Inc.
640 Sentry Parkway Suite 100
Blue Bell, PA, 19422
Montgomery, USA

Asia Office
Cyrus Innovations Pte. Ltd.
25 Tannery Road, 3rd Flr
Singapore 347737