{"id":2711,"date":"2018-02-28T11:35:20","date_gmt":"2018-02-28T10:35:20","guid":{"rendered":"http:\/\/asuratechnologies.com\/?p=2711"},"modified":"2018-02-28T11:35:20","modified_gmt":"2018-02-28T10:35:20","slug":"2018-intertraffic-innovation-award-selection-day-impressions","status":"publish","type":"post","link":"https:\/\/asuratechnologies.com\/de\/2018\/02\/28\/2018-intertraffic-innovation-award-selection-day-impressions\/","title":{"rendered":"2018 Intertraffic Innovation Award Selection Day impressions"},"content":{"rendered":"

Time:<\/strong> 20th February 10.30AM.<\/p>\n

Location:<\/strong> RAI, Amsterdam \u2013 Intertraffic Innovation Award Selection Day<\/p>\n

Mood:<\/strong> Anxious, and a bit desperate to get my presentation working. Trying hard not to look it though and chatting up the jury while waiting for a converter that holds the key to starting the show.<\/p>\n

But every story has a beginning \u2013 so let\u2019s start ours with the flight leaving for Amsterdam at 8.00 AM sharp. We are a traveling duo with our Head of Development. Spirits are high as we have good feelings and high expectations of the day. I consider the serious lack of sleep only a minor setback, I mean who in their right mind would sleep when there is a chance to introduce their product to a highly professional jury in mere 15 minutes. It\u2019s not that I find it hard to present ARU \u2013 our plug \u2018n play LPR solution – properly, rather that I want to present Asura Technologies in a broader context. I want to show that ARU is but the first step in a series of innovative solutions from a company which has innovation written all over it. That is why we spent a lot of time with the team to come up with the best way to present the Asura Recognition Unit.<\/p>\n

Initial brainstorming sessions included playing safe by coming up with a \u201cclassic\u201d presentation that shows the features of our solution. Not our style. So, let\u2019s come up with spectacular graphs to demonstrate the savings an integrator, a PMS provider or CCTV\/VMS solutions provider can potentially reach by setting up and LPR system using ARU. Not a bad approach but still lacking. OK. We will be talking about the natural flow of market evolution \u2013 development based on customer insight – that we preach and practice. Does not sound half-bad either but the impact is questionable.<\/p>\n

OK, let\u2019s think. We have 15 minutes to show who we are and what we do \u2013 questions from the jury included. Plenty to set up a live LPR system right before the eyes of the jury.<\/strong> 5 minutes should be enough in fact. That way the term \u201cplug \u2018n play\u201d will surely come through.<\/p>\n

So back to the flight. After a clear landing in Amsterdam we jumped into a Tesla model X \u2013 a clear sign of being a progressive city is that these favorites of mine are now representing over 50% of the taxi fleet of the city. Congrats on this one Amsterdam! Arriving at RAI, we were greeted by the amazing Intertraffic staff. Helpful people with all smiles, easing up all of us before the interview, and our saviors when coping with Murphy\u2019s law. Because Murphy came of course and hit hard.<\/p>\n

Just to give you some context, we brought a laptop to demonstrate setting up a live multi-lane handling LPR system with ARU<\/strong> in a matter of clicks. It was only before our turn presenting that it became clear we need a VGA cable to connect to the projector \u2013 not an option when armed with a developer\u2019s laptop that has a sole HDMI socket\u2026<\/p>\n

I desperately tried to stall for time while members of Intertraffic\u2019s lovely staff tried fetching a converter for us. I\u2019d also like to take this opportunity to thank the jury again for bearing patiently with me in these trying times \u2013 who are by the way a bunch of great people, open to new ideas representing a high level of professionalism from all over the traffic industry. Still, questions like whether we have the presentation on a pendrive or online could not be avoided. As it happens, the online version did not load. A pendrive version did not exist. \u201cWe would like to leave PowerPoint presentations to others, our purpose today is to show you our easy-to-use, high efficiency LPR solution live and working\u201d \u2013 I commented as convincingly as I could at this point. Fortunately for us help promptly arrived along with the converter. For which I cannot properly express my gratitude. From here on out it was easy as pie.<\/p>\n

In a matter of a few clicks \u2013 BOOM \u2013 we were already connected to a live stream of the motorway and set the ROI to optimize license plate recognition. Both us, the presenters and the jury were compensated for the rough start \u2013 ARU delivered instant LPR integration and the advanced video analytics did what it was supposed to. When the jury leaned forward to get a clearer picture of what is happening on the screen I knew we are on the right track and to my greatest joy the questions started pouring in:<\/p>\n