Plug and Play
Make and Model Recognition
A higher level of vehicle Identification

ARU Make and Model Recognition (MMR)

LPR is the core technology for traffic and parking management strongly present in the Security and ITS industries. Today, in the age of Smart Cities and traffic automatition there is demand for a higher level of identification. ASURA’s Plug and Play MMR is the video analytics expansion working with ARU LPR to provide the Make, Model, Color and Categorization of vehicles beside the license plate information. Experience enhanced vehicle data collection with ARU MMR!

Intelligent Traffic System

100% fingerprinting by knowing the exact make, model and color of vehicle for ITS to obtain all collectable visual data from vehicles.
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Tolling

Categorization, fraud detection, and more accuracy on LPR.
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Security and Law enforcement

Easier witnessing; collecting information, event filtering and investigation with more accuracy.
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Parking

Data collection for both commercial, security applications and to reach almost 100% accuracy in LPR.
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Why ARU?

Plug & Play

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Plug&Play – MMR integration made as easy as installing an application

Integration without development

Economical = easy setup saves time and money

Camera agnostic

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Camera-agnostic – Works with any camera regardless of manufacturer

40+ camera options pre-set

 Flexibility = efficient vendor risk management

Worldwide recognition

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98%+ recognition rate on a global scale

Global LP/vehicle recognition

Innovation = deep learning algorithm based VA

Build leaner, budget-conscious LPR+MMR systems with ARU

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Multi lane processing means less cameras. It saves you the cost of purchase, installation and maintenance.
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No trigger / sensors needed. Save the cost of additional hardware equipment on traffic sensors for triggering.

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Integration-readiness. Fast and efficient setup and operation. No need to develop based on Software Libraries or SDK-s.

features

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Make and Model

MMR is learning by the go and currently recognizes over 1000 different known models and counting.
Make: the manufacturer or brand of the car (e.g. Ford, Nissan, Lexus, Daewoo, Chevrolet)
Model: the type of the car within the brand (e.g. Mondeo, Navarra, IS220, Lanos, Camaro)

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Category

The category of the recorded vehicle, whether it is a motor cycle, car, bus or truck.

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Color

The basic color which is closest to the actual color of the vehicle (white, black, green, red, green, blue, yellow, orange, purple).

Experience ARU Make and Model Recognition!

Solutions

ITS and traffic enforcement

100% fingerprinting by knowing the exact make, model and color of a vehicle and enable ITS to obtain all collectable visual data from vehicles.

ITS (Intelligent Traffic System) solutions analyze enormous amount of data to use them for predictions and statistical analysis. Appropriate usage of big data requires the widest possible dataset to filter or highlight correlations. While many analytical tools can provide the expected data set, visual data collection of traffic is usually narrowed down to LPR and vehicle counting. This won’t get you any closer to accident prediction nor prevention, not even together with other data.

The recognition of make, model and the color of the vehicles – with 98%+ accuracy – can extend these datasets. Returning significant pieces of the puzzle that were missing, can help for example predicting and preventing accidents leading to safer and smarter cities.

Tolling

Categorization, fraud detection, and more accuracy on LPR.

In case of tolling projects manual checking, fraud attempts and erroneous fines add up some of the most serious operation costs to be considered. Vehicle fingerprinting, as a known solution serves to enhance accuracy and thereby lower these costs. The possibilities offered by MMR compared to classical vehicle fingerprinting* in road toll operation are similar, but about 100 times more effective. MMR creates an instant fingerprint with maximal accuracy, identifying all known visual data about the vehicles allowing for example:

  • to register only one car (or more, in jurisdictions that allow this) for one license plate
  • Fraud prevention
  • With a close to 100% vehicle identification, enhance LPR accuracy with significant percentages (to lower manual check costs)

*vehicle fingerprinting

Security and Law enforcement

Easier witnessing; collecting information, event filtering and investigation with more accuracy.

Tracking back events or security breaches becomes possible even in the common cases of incomplete witness testimony or insufficient information.

ARU MMR can also help to fulfill requests otherwise impossible with license plate identification alone:

  • Knowing partially the LP text, possible colors and model of the car
  • Extract report in given time frame for specific model and color vehicle
  • Etc.

Parking

Data collection for both commercial, security applications and to reach almost 100% accuracy in LPR.

Commercial application of MMR in a parking lot of a shopping mall, hotel, or restaurant can add a significant amount of extra data to match and analyze habits or find customer patterns. Knowing the brand of the vehicles for example can add value and accuracy to analyze the target audience. A hotel for example can draw valuable conclusions by analysing the data of vehicles of usual guests to help in determining whether it is overpriced or underpriced. Combining MMR with LPR results full, automatic profiling based on the complete information set obtained on the visiting cars.

Experience ARU MMR first hand!

A live or (online) demonstration is arguably the best way to discover a solution.