Innovation is a dynamic formula – The Asura Recognition Unit has been nominated for the 2018 Intertraffic Innovation Award

As the CEO and Co-founder Asura Technologies, I’m very proud to share some thoughts with you regarding our nomination. While I could be boasting about the innovative features of our software by going into the details of our new approach towards motion detection or the release handling method worth 6 months of development ensuring that not a single bug has been found in the software – rest assured, I will not do anything like that. I’d rather be sharing a few thoughts on my take on innovation.

First of all, I believe that everyone holds the promise or essence of innovation, be it new born children, or you, dear reader. Innovation does have a recipe, to which I like to refer to as a dynamic formula. Steve Jobs once said that it doesn’t make sense to hire smart people and then tell them what to do, we hire smart people so they can tell us what to do. Guess what, he was right. If a leader is capable of leveraging on balancing external input, intuition and practical knowledge while creating a good working atmosphere by establishing clear and open communication, proper motivation, love and feedback – a state where every team member has the chance to prove that they are smart, much like in a family, you have the road paved towards innovation.

It is not for me to say whether our solution is innovative or not – the jury of the Intertraffic Innovation Award already said so when nominating ARU. What I do know is that with ARU and an IP camera, a 15-year-old who already knows how to handle a computer is capable of setting up an LPR system in 30 minutes.

We at Asura Technologies do our best to live out every day as a smart family that invites innovation, so we can create real value to our customers.

ARU is a plug ‘n play solution to enable high accuracy LP recognition in any existing or new visual data collection system. Currently most LPR solutions are either expensive and not flexible or too complicated, hard to integrate. ARU is camera-independent, can work with any IP camera and delivers high recognition rate without using expensive HW triggers with its sophisticated validation algorithm. ARU stores and pushes LPR results to any business application in either MySQL, XML or CSV format.

Do you have any comments or remarks? I’d love to hear it!
Drop me a mail to

Mate Kiss Gy.

“Self-education is, i firmly believe, the only kind of education there is.”

— Isaac Asimov

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